21世纪不动产:基于特许经营模式的成功秘诀

Soufun Co, Ltd:You are just using Century 21?
合肥搜房二手房网：那么我们可以理解为您只是在用21世纪的东西吗？

Bill Hunt :Following it.Well,Then the rest of the time,almost 18 years. I’ve lived internationally!
比尔 亨特先生：是跟随！在我的后18年职业生涯中，我穿梭于世界各地经营着21世纪的业务。

Soufun Co, Ltd:You grow together.
合肥搜房二手房网：您和21世纪不动产共同成长。

Bill Hunt :So now I’m having the opportunity to bring Century 21 to the world, that’s exciting!
比尔 亨特先生：因此，当我有机会把21世纪这个品牌带往全世界时，我非常的兴奋。

Soufun Co, Ltd:This is my second question.I know,there is an important word in Century 21----franchise and you have brought it to Australia, Venezuela, Indonesia, China and other international regions,but for people here in Hefei,they are not familiar with this cocept.so, could you give us an brief introduction of this word?
合肥搜房二手房网：下面是我的第二个问题，我知道，在21不动产经营体系里，“特许经营”这个名词频频出现，并且您将它成功的带到了澳洲、委内瑞拉、印尼、中国等国际区域，那么您可以为大家就它做一个简单的介绍吗？

 Bill Hunt :Franchise is a very simple system to bring a brand, operating systems and support into the market place.Now we know and work it well. Because in material market, Such as US and Europe,45%of all goods and servises are delived to a franchise system. Today in China,there are more franchise operation than any other areas in the world.So franchise as a concept,have been well-spread in china.
比尔 亨特先生：特许经营这种模式是一种非常容易将品牌带入市场的体系，寻找合作伙伴也相对容易。现在我们对它有全面的理解，并将它运作的很好。因为在材料市场，比如美国和欧洲，45%的货物和服务都是由特许经营店来操作。而在今天的中国，它的特许经营店比在世界其它任何地区的特许经营店都要多。所以“特许经营”这个概念，在中国其实已经广泛的传播开来了。