21世纪不动产:基于特许经营模式的成功秘诀

Soufun Co, Ltd:Like Mcdonld?
合肥搜房二手房网：正如麦当劳！

Bill Hunt :Yes, Mcdonld KFC,but in their early days they were like a brandchise,they didn’t have an operate. Resently,they have done that! We were the first  service franchise to entering China in 2000. We were not selling a proudct,we are selling a service.It must hve three element s:brand operating systems and support. Our aim was to introduce the brand , the system. to adapt and localize.Fisrt we intorudce alll of the system,like traning,recruiting ,management, technology, all of it to China,and then to hire good professional staff to help support all of our regions, all of our brokers.
比尔 亨特先生：是的，麦当劳 肯德基 但是在早期，他们更像一个品牌分销或者是直营店。并没有具体的特许经营实施方案，只是到近期，他们才开始做具体的特许经营操作。因为特许经营必须具备这三个要素：品牌 经营模式和渠道支持。2000年，我们是第一家进入中国服务的特许经营商。首先我要声明：我们不是在卖产品，是在卖服务。再者，我们需要做的重要工作之一是：将外来品牌本土化，以更适应当地的市场。每进入一个区域之前，所有的系统，例如培训 招聘 管理 技术 我们都在力求更适合当地的市场。之后，我们开始雇佣一些当地优秀的职员来帮助此区域的加盟店。

 Soufun Co, Ltd:In addition,People here in Hefei are not familiar with Century 21 .As well,so,in deed,what can you provide to the customers. Both to the buyers and the sellers?
合肥搜房二手房网：此外，合肥人民对21世纪不动产也不是很熟悉，那么到底，21世纪不动产可以为消费者提供什么呢？包括买房者和卖房者。

Bill Hunt :That’s the same question that we had in the 32 other regions.Because nobody has ever heard about Century 21,and so ,we can using our franchising model very quickly.We can introduce the concept of franchising in local real estate.That one who use Century 21 ,will get suprising service.You’ll have a group you can trust that they wiil do what the say. They are honest,they can protect you if they had bills.A lot of staff we just did it today. A lot of public sense we’re now starting it.And the next few day,I’ll try my best to do it.
比尔 亨特先生：这个也是我们在其它32个区域所遇到的问题，只为没有人听说过21世纪。但是，我们也正可以快速运用特许经营的模式，将特许经营这个概念带到此区域的地产界。
那些选择21世纪的人们，将可以得到令人惊喜的服务。你会有一支可信赖的，说到就会做到的团队保护您，只要您给他们应该得到的。当然，也比如说在今天，这个发布会上，我们所做的一切，都是致力于公众对经纪行业好感度的培养。在往后，我们也不会停止。

Soufun Co, Ltd:Let the crowds know us better?
合肥搜房二手房网：也就是让公众更了解我们？

Bill Hunt :Sure,if you drop water drop into the water,that make an initial flash we did.Today,it’s going on from there,the waves is bigger and bigger.we will have more people,more officers.
比尔 亨特先生：很对！公众对品牌的认识度，正如将一滴水滴进大海中。（那滴水所荡起的涟漪是越来越大的，从最初的一个水花变成一个巨大的波浪。这正是我们今天在这里召开新闻发布会的目的之一）波浪越来越大，员工越来越多。